OBEY's New Image Campaign for SS22 Focuses on Fiestas

OBEY has launched a prime visual to accompany its Spring/Summer 2022 collection in an editorial campaign inspired by Mexico City. The campaign was photographed by Lois Cohen, and highlights Mexico City's 'Salon de Fiestas' - which are markets that only carry party supplies. The visuals feature a mix of male and female models outfitted in OBEY's SS22 collection, highlighting embellished denim, ornate knitwear, a lilac T-shirt with pink floral-and-fairy detail mint green hoodies and tees. Logo'd b...